Business Management Leadership 1

Download PDF by Hendrik Lemke: Analysis of a strategic market expansion of a globally

By Hendrik Lemke

Bachelor Thesis from the yr 2013 within the topic company economics - enterprise administration, company Governance, grade: 1,3, ecu collage Viadrina Frankfurt (Oder), language: English, summary: The bachelor thesis to hand offers with the functionality research of a globally working merchant after a accomplished industry enlargement in a global context. This topic is elucidated through connection with the instance of DB Schenker Rail’s access into the Polish rail freight marketplace during the acquisition of PCC Rail. First, the Polish rail freight marketplace is analyzed from an point of view according to Michael Porter’s 5 Forces version to spot the forces performing upon a firm and the predicted profitability of the respective undefined. thus, an announcement on no matter if the result of the final are in alignment with the instance DB Schenker Rail is made. The time period profitability is operationalized throughout the creation of the revenue margin and the respective revenue margins are checked opposed to one another. through this end result, and the inclusion of different quantitative and qualitative functionality measures, a conclusive assertion is made on no matter if DB Schenker Rail’s industry access in Poland will be thought of a success.

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Analysis of a strategic market expansion of a globally operating service provider using the example of DB Schenker Rail’s acquisition of PCC Rail in Poland by Hendrik Lemke


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